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We're Hiring!

Volacci is currently looking for the best of the best to join our Austin, TX team! We offer excellent salaries, 401k, full health and dental as part of our compensation packages. If you or someone you know is interested in a career in the search marketing world, please visit our Jobs page.

Search Engines will bring Leads and Profits to your Web site

Welcome to Volacci.com, a helpful resource for small- and medium-size businesses who want to understand how search engine marketing works and what it takes to implement it.

Here you will find information on Search Engine Marketing (SEM) and Optimization (SEO) to help you build trust with your prospects and generate revenues from your Web site.

Natural Search Engine Optimization vs. Paid Search Engine Ads

When you're choosing how to spend your search engine marketing dollars you have two choices: Natural Search Engine Optimization or Paid Search Advertising. While both methods produce results for your business, there are some key differences:

Search Marketing is Cost Effective

U.S. Bancorp Piper Jaffray recently compared the cost per lead across various direct marketing methods. Using data from Jack Meyers LLC and The DMA, U.S. Bancorp Piper Jaffray estimated that the cost per lead was:

$0.29 for search,
$0.50 for e-mail,
$1.18 for the yellow pages,
$2.00 for banner ads, and
$9.94 for direct mail.

SEO is a great way to kick-off your Web marketing

Today’s society has become reliant on the Internet as the easiest and most reliable way to access information quickly.

Everything can be found online—including your services. The only tricky part is making your Web site visible to potential customers when they are looking for you. That’s where the search engines come in.