Proven Plumbing Achieves 42% Revenue Growth with Fractional CMO Leadership

Proven Plumbing, a 12-truck plumbing and HVAC business in Cedar Park, Texas, was struggling with inefficient marketing practices and inability to measure ROI. Despite a strong reputation and skilled team, they were missing growth opportunities due to lack of marketing expertise. The company partnered with Volacci to implement a data-driven marketing strategy and improve overall business operations.

Volacci implemented a comprehensive strategy:

1. Refined Google Ads account to reduce expenses and increase high-value jobs
2. Took over vendor management, negotiating better terms
3. Introduced Entrepreneurial Operating System (EOS) model for improved organizational structure
4. Assumed ownership of the marketing department, freeing up the owner's time
5. Focused on data-driven decision making and ROI measurement

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Project Results:

1. Achieved 42% year-over-year revenue growth
2. Reduced marketing expenses while increasing effectiveness
3. Improved organizational structure and operational efficiency
4. Allowed owner to focus on critical business aspects like recruiting and internal operations
5. Positioned the company for sustained growth and market leadership

"Ben helped us put an organizational structure in place using an EOS model that we can make tangible progress on our marketing. Our run rate for this year is 42% over last year. I would not have been as bold as I was had I not had his expertise on my side." Louie Natale, Owner, Proven Plumbing