On a Scale of Harbor Freight to Snap-On...
How's Your Marketing?
When you're just starting out, there's nothing wrong with a $7 multimeter from Harbor Freight. But, most professional electricians prefer Klein Tools or even Snap-On because quality, reliability, and consistent performance are critical to success.
You've upgraded your multimeter since your first electrical job. Isn't it about time you upgraded your marketing?
A Volacci Chief Marketing Officer brings strategies and leadership to your team, making marketing easier and more productive. We help you grow faster and more profitably than ever before. And, just like your favorite multimeter, great marketing pays for itself again and again. Guaranteed!
What is a Volacci Fractional CMO?
A Volacci Fractional Chief Marketing Officer is a part-time member of your executive team who has the primary responsibility of driving revenue by increasing sales through marketing activities.
He will:
- Identify your growth goals and objectives,
- Discover what's working and what isn't,
- Create your marketing strategy and plan,
- Install marketing systems and processes,
- Build and lead a high-performing marketing team, and
- Adjust for continuous growth and improvement.
In short, a Volacci Fractional CMO will make your marketing department a reliable asset, consistently and profitably generating revenue and meeting company growth goals.
That's what we do for companies like yours.
We'd love to help you reach new heights with marketing that gets results.
Ben Finklea is a seasoned marketing professional who has worked on pioneering campaigns for more than 250 companies and organizations, including Yeti Coolers, Oracle, Amazon.com, Lenovo, State Farm, and IBM. He has recently found a passion for working with entrepreneurs and CEOs, helping home services businesses grow and scale.
A recent success is his ongoing work as the CMO for Proven Plumbing, a 12-truck business in Cedar Park, Texas. With a focus on profitability and self-funded marketing, he helped increase revenue per job by $200 within 3 months without increasing prices. (Ask me how!)
Read more about Ben.
Are you stuck trying to decide what to do about marketing?
Are you spending too much on underperforming ads?
Are you simply too busy to get marketing done?
Is your marketing profitable? How do you know?
Our amazing customers
"Our Volacci CMO Ben has been a game changer for us."
"Our Volacci CMO Ben has been a game changer for us. He's dramatically increased our growth trajectory without increasing our marketing spend. We're on track for explosive growth year-over-year."
12 Vans (and growing)
"They have always delivered the results they promised!"
"Volacci takes care of all our [marketing] needs. They have always delivered the results they promised!"
"[Volacci] delivered results within an aggressive timeframe..."
"Working with Volacci...was an absolute pleasure. They delivered results within an aggressive timeframe and budget, and I wouldn’t think twice about working with them again, or recommending them to my colleagues."
(formerly CTO, Fast Company)
"Volacci played a key role..."
"Volacci played a key role in Oracle Taleo's digital strategy, helping us to increase our organic search by over 10% quarter over quarter and our conversion rates by over 70%."
"If there is a problem, Volacci has a solution."
"Working with Volacci...has been a great experience. Not only do we trust them as experts, but they have effectively and creatively worked with our marketing team to drive traffic, leads, and revenue for our brand. If there is a problem, Volacci has a solution."
"Our four-year relationship...has been very beneficial."
Volacci's guidance and assistance in helping us migrate our website to a new Content Management System was invaluable. Their SEO expertise, attention to detail, and careful oversight was very instrumental in our successful migration. Our four-year relationship with Volacci has been very beneficial to our online marketing efforts.
The Benefits of Having a Volacci Fractional CMO in Your Residential Electrician Business
You will have an impactful marketing strategy that meets your goals. With clear objectives and regular check-ins, your marketing machine gets stronger every quarter.
Your marketing is repeatable, predictable, and easier to manage because you have automations, software, and documented best practices for your team.
You have the best employees, freelancers, and agencies working to get the results your business needs. They're aligned with your strategy and focused on success.
You make decisions based on data, not on gut feelings. Analytics tells you what's working and what isn't. You use budgets as a lever for purposeful, profitable growth.
We've Helped These Top Brands
Get Excellent Marketing Results
and 100s more of all shapes, sizes, and industries.
Marketing leadership that gets results.
In 2023, Louis Natale hired Volacci as Fractional CMO for his growing plumbing business in Northwest Austin, Texas. Proven Plumbing was growing steadily and Louis recognized the need for outside marketing leadership to take growth to the next level.
We'd love to help your company build a profitable marketing machine that delivers predicatable revenue growth and profits to your business.
Not convinced? Take a look at some of our case studies
Let's Work Together
Transparent Pricing–No Surprises
Strategy Summit
An experienced CMO will audit your business and build a growth strategy that you can implement yourself.
Fractional CMO
An experienced CMO will lead your marketing team ensuring campaigns are on-target and profitable.
Advisory CMO
Your CMO will meet with you biweekly to review and advise on your marketing strategy.
Schedule a phone call with Ben to get started today.
All of our engagements start with an analysis and strategy discussion with Ben Finklea, Volacci's founder and CEO.
Request a Meeting
01. Let's Have a Quick Chat
Schedule a 30-minute call to see if your business is a good fit for a Volacci Fractional CMO. Be ready to share the details about how your business currently operates.
02. Let's Talk About Strategy
Then, we'll get on a longer call to deep-dive into your needs. In this call we will find out our approach will work for you. If so, we'll share the recommended next steps with a proposal.
03. Let's Transform Your Marketing
In the first 30 days, your Volacci CMO will create a comprehensive marketing strategy,Visual Marketing Activation Map, and the execution plan for the coming 12 months.
Contact Us or Review Our Services
"Volacci has always delivered the results they promised!"
Johnny Kubala
Yeti Coolers
Get in touch today
Three reasons to get in touch today:
1. There is no cost or obligation.
2. You need help with marketing.
3. You believe Volacci can help.
We've helped many companies just like yours and we want to help you, too.
a CMO
Review the Volacci Fractional CMO Engagements
We have three simple offers for you to consider. Either a one-time marketing summit or two ongoing monthly engagements.
Browse CMO Engagements