Fast Company Doubled Web Referrals in First 60 Days

About Fast Company Mansueto Ventures is parent to both Inc. and Fast Company magazines. With over 140,000 members, FastCompany.com is a global community portal for business leaders to connect.

Fast Company completely relaunched their website and six months later, they were looking to increase search traffic. Executives at Mansueto sought to partner with a company who could offer counsel on organic Search Engine Optimization (SEO).

Fast Company turned to Austin, Texas based Volacci, an agency specializing in marketing strategy and leadership, for expert consultation. Volacci was chosen for two reasons: credibility and specialization.

First, it was essential that the high-profile Fast Company partner with a firm who only utilized “white hat” or (Google-approved) SEO techniques. Second, Volacci has specialized knowledge and experience optimizing websites built on the Drupal platform.

‍

Volacci’s scope of work included:

• Review FastCompany.com analytics and traffic reports to determine trends and establish benchmarks.

• Systematic evaluation of over 200 SEO elements across 1000s of pages

• Examine website code to determine if any changes were made during the relaunch that had a detrimental effect on rankings.

• Complete on-page analysis including review of site-wide title and description tags for relevance and click-through goals.

‍

Volacci identified three primary challenges negatively impacting FastCompany.com’s search engine rankings:

•weak content structure/silos,

•poor technical communication with Google, and

• site-wide design flaws

Fast Company implemented the recommended changes, resulting in obvious impacts as the site was re-indexed

‍

As a result of engagement with Volacci, search engine referrals to FastCompany.com climbed 200%, and now make up a significant percentage of monthly traffic.  

CLIENT IMPACT STATEMENT

“As an advertising-supported business, our page views are hugely important to what we do.  Thus, the results of this project had a direct and significant effect on our bottom line. Working with Volacci on our Search Engine Marketing was an absolute pleasure.  They delivered results within an aggressive time frame and budget, and I wouldn’t think twice about working with them again, or recommending them to my colleagues.”

-Paul Maiorana, Chief Technology Officer, Mansueto Ventures

‍